Mostafa Abdelbaset Ahmed Abdelraheem

Currently leading a creative team to develop and execute comprehensive marketing strategies, drive product innovation, and optimize customer engagement for an e-commerce platform.

• Spearheaded the development and execution of comprehensive e-commerce marketing strategies, leveraging creative team leadership to drive online sales growth and customer acquisition.
• Drove innovation in product offerings and customer engagement strategies, leading to enhanced user experience and improved conversion rates on the e-commerce platform.
• Optimized the online shopping experience through strategic collaboration with cross-functional teams, streamlining user journeys and enhancing overall site performance.
• Implemented data-driven insights from market analysis to refine marketing campaigns, maximizing ROI and achieving key performance indicators for the e-commerce store.

Co-founded a SaaS startup, overseeing product development from concept validation to MVP delivery and managing initial marketing activities.

• Developed and validated the core product concept for a SaaS solution through extensive market research, identifying key user needs and market gaps.
• Directed agile development sprints and led the creation of a strategic product roadmap, ensuring alignment with market demands and business objectives.
• Collaborated closely with development teams to build and iteratively refine the Minimum Viable Product (MVP), incorporating user feedback for optimal functionality.
• Orchestrated initial marketing activities, developing go-to-market strategies to introduce the SaaS product to target audiences and generate early user interest.

Developed and implemented digital marketing strategies and managed cross-functional event projects for three companies across transportation, sports, and tech industries.

• Developed and implemented comprehensive digital marketing strategies across three diverse companies (transportation, sports events, tech), significantly expanding online presence and market reach.
• Managed complex cross-functional projects, ensuring seamless alignment of marketing efforts with overarching business goals and driving integrated campaign success.
• Led strategic development and execution of impactful event campaigns, directing marketing teams to generate significant brand awareness and engagement for key initiatives.
• Optimized campaign performance through data analysis and A/B testing, achieving measurable improvements in key marketing metrics such as lead generation and conversion rates.
• Cultivated strong relationships with stakeholders to ensure successful project delivery and maximize the impact of marketing and event initiatives.

Founded and directed the Startup Land Summit, an entrepreneurship event that enhanced the skills of over 5,000 young entrepreneurs and graduates through large-scale events.

• Founded and strategically managed the Startup Land Summit, a premier entrepreneurship event that empowered over 5,000 young entrepreneurs and graduates with essential skills.
• Orchestrated and executed large-scale events, including workshops, seminars, and networking sessions, fostering a vibrant ecosystem for skill development and professional connections.
• Developed and implemented comprehensive marketing strategies that successfully promoted the summit, attracting key sponsors and maximizing participant engagement.
• Secured significant sponsorship deals and partnerships, ensuring the financial viability and expanded reach of the summit year-over-year.
• Managed all operational aspects of event planning and execution, ensuring seamless delivery and positive attendee experiences for multiple large-scale events.